Problem – Solution

The Problem

Plastic. We produce 380million tonnes of plastic each year. Around half of this is for single use packaging. This is causing large-scale environmental damage and greenhouse gas emissions.  

It is in our oceans. At least 8 million tonnes end up in the ocean every year. Plastic is predicted to outweigh fish in the ocean by 2050.  

It is going to waste. 92% of plastic is not recycled.  

40% is landfilled and 32% leaks out of the collection system and is not collected at all, or it is collected but then illegally dumped or mismanaged. 14% is incinerated. Only 8% is recycled after process losses.  

It is inside us. It is estimated that we consume up to 250g of microplastics every year. That‘s the equivalent to a pack of butter! (Or a credit card per week!). 

We’re drinking it. 83% of tap water contains microplastics 

Tonnes of plastic end up in the ocean every year


plastic is not recycled

the amount of microplastics we consume every year


of tap water contains microplastics

The Solution

Reducing plastic use is the most effective means of avoiding landfills and tackling pollution in our oceans. 

Our award-winning team has developed a ground breaking soluble seaweed based flexible film that holds both liquids and dry products.  

Our film is a sustainable, natural substitute for PVOH and PVA which despite being biodegradable, are actually single use plastics. When these plastics dissolve, they merely break down into tiny particles that are too small to see, are difficult to remove, and easy to ingest. In contrast our seaweed is soil association certified organic and is not harmful in any way. 

In capsule or sachet form, our film can be used effectively for refills, removing the need for single use bottles which can take 450-1000 years to degrade into microplastics.